My "WHY"

"What's your why?" has been floating around these days to inspire people to find the meaning behind their careers, and what really drives them to do what they do.

 I've been taking an online jewelry designer course from Flourish & Thrive Academy that has absolutely FORCED me to define exactly why I do what I do, and it's been really helpful.  This can apply to anyone in any industry, and really helps you go back to your roots and help you find out what you want to offer to the world and why.  So! Without further adieu, here is why I choose to be a jewelry designer, an artist, and a musician:

I've always wanted more than the 9-5 grind. I wanted to build my own dream--to bring something to life; and to inspire others to never settle for mediocre. I want my jewelry brand to not only inspire women to be the most confident, chic, and genuine version of themselves, but also to challenge them to live fearlessly and unapologetically chase after their wildest ambitions.

And while I'm at it, here is my brand story.  Enjoy!

Every great dream begins with a dreamer.

The Faint of Heart is jewelry for the dreamers and explorers. For you who forge your own path, and who are relentless in the pursuit of what sets your soul on fire.

My jewelry is meant to go wandering with you on your adventures, soak up your stories, and inspire you to live fearlessly, compassionately, and creatively. This brand exists to inspire you to be the most genuine version of yourself, not just who you feel like you should be.

I never wanted the 9-5 grind; I always wanted to bring something to life myself. My passion for creating jewelry was born out of that desire. By chasing after this dream, I hope to inspire other women to build the life they imagine and never settle for mediocre.

All handcrafted in my Memphis TN studio, my contemporary bohemian jewelry has just enough edge, sparkle & modern design to fit your every mood. Many of my designs use rough crystals & minerals. I believe that imperfections can be beautiful, whether in our jewelry or in ourselves!

When you wear this brand, I want you to feel inspired and ready to pursue your wildest ambitions.

xx-

Nicki